Karan Johar’s tell-all biography “An Unsuitable Boy” has become the new conversation point among Scion’s bibliophiles. While reactions to the book have been mixed, admirers and detractors alike are impressed with his marketing chops. And this got us thinking: as a branding consultancy, what would be our takeaways from Johar’s opus? Here’s what we got.… Continue reading

Ten years ago, if someone had mentioned the phrase ‘stand-up comic’ in India, nobody would have understood it. Worse still, people might have taken it to be a kind of vertically-positioned comic book. Cut to 2017. In our larger cities, stand-up comics are growing out of the woodwork (and the beer kegs). Half the kids… Continue reading