The metro is a city’s lurch towards modernity. It’s the vehicle for the city to rise above its vast traffic problems. An oasis within a city that’s on the edge. As traffic crawls, and everyday commuters snarl, the metro unobtrusively hustles along in the comfort of elevated distance, providing fast transport to those who ride it.   Below is the city, in-your-face, on-its-toes, constantly confronting us with inescapable realities of inadequate… Continue reading

Casual conversations at our office revolve around the latest food-delivery outlet, a quick 3-a-side game of cricket, or the stories of our marquee brands. As we take breaks from the intense hours spent in brand strategy or market research for our clients, we also take the liberty of picking our Creative Director’s brain regarding our… Continue reading