Incorporated in 1990, Strides Arcolab had rapidly grown into a key player with interests in specialty pharmaceuticals, pharma generics and branded generics, for the global healthcare industry. With world-class manufacturing operations in 14 global locations, an innovative R&D hub in Bangalore and a marketing network in 70 countries, it needed a new brand identity reflecting this global outlook.
Scion’s was engaged to create a new identity and visually integrate the communication and trade event participation of the company. Scion cretaed the simple mnemonic of a round tablet, reflecting the companies sphere of operations in four continents. It also represents its enlarged scope of services- research, IP in formulations, manufacturing and branded marketing.
The four spheres reflect the company’s core corporate philosophy: product innovation, technological superiority, efficient manufacturing, and business through partnering. This was supplemented by investor and corporate communications, annual reports, trade shows, sales aids and collaterals.